Realization of a key visual for an advertising campaign. The intention of this project was

to re-launch the brand through a Facebook contest, where the users could leave a comment on the brand’s official page. The idea was that in each comment a person would

thank a member of his/her family or a friend. Each week a comment was extracted and the author was awarded with a coupon worth CHF 500.–. The aim of both versions was to have a visually attractive poster and flyer to convince users to visit a landing page where the whole campaign was explained more in depth. The first proposal was more focused on typography and highlighting the brand’s sector (jewellery).

The second one had the keyword of the whole campaign (“Danke”, the German word for “Thank You”) as a focus point. The aim was to depict the word as a jewel to recall the fact

that this word (and in general the overall concept of thanking other people) is extremely

precious.